The Makeup I Use!

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I use TEMPTU® Airbrush Foundation, Blush, Bronzer and Highlighter for my makeup applications. I am absolutely in LOVE with the flawless, even and glowing complexion it gives my clients. Airbrush makeup was a long-kept Hollywood secret and has only recently been introduced to the masses. I couldn’t be more excited to share this amazing, long-lasting and gentle-on-skin product with you!

TEMPTU® Airbrush Makeup is:

  • Formulated with color-correcting pigments to diffuse the look of imperfections
  • Transfer, sweat-resistant and designed to last all day
  • Designed to deliver a flawless finish to the face and body
  • SILKsphere technology provides maximum coverage with a feather-light feel
  • Oil-free, non-comedogenic, and hypoallergenic formula means it’s great for all skin types

Check out their website: www.temptu.com. Click on my portfolio tab to see some examples of my airbrushed clients!

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BB vs. CC vs. DD Creams

cc-cream-260x250Foreign products have recently invaded the American beauty industry, populating the shelves of Sephora, Bloomingdales and other major beauty industry sellers. Amongst these products is something called a CC Cream. Many of you may have heard of its predecessor, the BB cream, or beauty balm, which is usually a moisturizer, tint and SPF all rolled into one. BB Creams are usually lighter than foundation but heavier than tinted moisturizers. The latest development in this all-inclusive cream category is the Color Correcting Cream.  These creams usually offer all of the benefits of a BB cream, but with the added benefit of age-spot, redness or spotty complexion remedying ingredients. Some users find it to have a better coverage and a lighter texture than BB Creams, which allows for smoother application with a less oily finish.

“CC cream is a color corrector and will be lighter on the skin [than a BB cream],” celeb makeup artist Nico Guilis said. “They have more of a whipped, light, fluffy feel and finish–kind of the new and improved BB.”- Fashionista.com.

These alphabetic “cure-all” creams originated in Asian markets in the ’60s and have only recently been modified and introduced into the American market. Rachel K, a Singapore-based brand, was the first brand to pioneer CC cream and introduce it into the market before other major beauty companies.  In the fall of 2012, Olay released a CC Cream line in the United States. Some of the most popular brands are Aveeno, which I have recently tried and loved, Clinique (which I’ve heard is more opaque than most BB creams), L’Oreal and Chanel.

cc-cream-400x300According to the American Society of Dermatologists, you should wear at least an SPF 30 on a daily basis, which most of these contain, but be sure to check before you buy! BB and CC cream benefits and coverage vary greatly among different brands. You have to be diligent in reading ingredients and most importantly, trying them out to figure out what you want and need. Don’t buy before you try! Many companies, like Sephora, are more than happy to send you home with a sample and offer many testers throughout the store. This is why I like buying from them instead of drugstores where you never know what you may come home with due to their lack of testers. (Allure has a great list here detailing which BB/CC brands are best for which type of skin issues).

JulepAnd lastly, keep a lookout for the latest development in this category, the DD Créme, yep they’re just going to keep going down the alphabet it seems! Seattle-based beauty company, Julep, just released what it’s calling a “Dynamic Do-All” cream in June, which seems like a BB/CC hybrid.

Julep describes the DD Créme as a dynamic do-all makeup that goes beyond BB crème to moisturize, prime, perfect, and protect—both instantly and over time.

Its Features & Benefits include:

  • SPF 25 provides daily defense from the sun
  • Two patented anti-aging ingredients decrease the appearance of pores and fine lines
  • Hibiscus and olive extracts keep skin hydrated
  • Lightweight, buildable coverage with an ultra-smoothing finish
  • Comes in four shades—light, medium, medium-dark, and dark

Now, if you’ll please excuse me, it seems I have a new, letter “D” product to try!

About Beauty Industry Leaders Hayley Barna and Katia Beauchamp, Co-Founders of Birchbox

Birchbox-Founders-Barna-and-Beauchamp1Three years ago, two students at Harvard Business School, Hayley Barna and Katia Beauchamp, teamed up to create a service that would change the way consumers connect with the beauty industry: Birchbox. Today, Birchbox is currently embarking on a global re-branding campaign. The company is changing the look of its packaging and website and expanding its online shop.

Birchbox is a monthly subscription service that sends 4-5 beauty product samples to its subscribers for only $10 per month. Barna and Beauchamp say they created the service to help consumers cut through the clutter of the retail world to find products that really work for them.

When Barna and Beauchamp first decided to start the company, they sent cold emails to the Presidents and CEO’s of various beauty companies and asked if they would like to participate in a trial run of their new business idea while still in school at Harvard. To their surprise, many of their emails were not only answered immediately, but also mostly answered with the affirmative.

“It’s important that our customers understand that [Birchbox] is so much more than a box,” Birchbox co-founder Katia Beauchamp said in response to a question about the goals of the rebranding, according to mashable.com. “We [now do] grooming products, lifestyle products. We really wanted our site to reflect that, that this is a way of life.”

Bloomberg Business Week says the company raised almost $12 million in venture capital in its first year with nearly no marketing campaign since people who received the boxes would spread the word virally through videos and blogs. Just since April of last year they quadrupled their subscription base after adding men’s boxes to the service and expanded their brand partners to more than 400 after acquiring their Eurpean equivalent, JolieBox, in September 2012. Beauchamp told AdWeek their company is unique against its competitors in the industry because it is more discovery-driven rather than replenishment-driven, which makes it especially effective when it comes to men’s products.

“It might be uncomfortable for a man to walk into a traditional beauty space and shop,” she said. “We can be a great solution to that.”

The company also helps brands create buzz for the products it includes in its monthly boxes. Manager of e-commerce and interactive marketing for luxury hair care company Kérastase, Danielle Rose, told AdWeek they’ve noticed the amount of viral buzz and press they’re getting through Birchbox and the online haul videos of their customers.

Approximately 50% of Birchbox’s subscribers have purchased full-sized editions of products they had sampled. Today, more than 400,000 women and men subscribe to Birchbox’s monthly sampling program. The company is rapidly growing and now employs 150 people.

1107-birchbox-bdVisit their website for more details:  http://www.birchbox.com

Photo Credit: Renegadechicks.com (above), birchbox.com (left)

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About Me

1000819_10200821814160424_713431525_n 2 My goal is to help others find services, products and solutions to meet their needs. I am a licensed esthetician, massage therapist, and makeup artist earning my certifications from the Aveda Institute in 2010. I continued my training in makeup at Chic Studios in New York City in 2012 specializing in media, TV and fashion and runway makeup. I have freelanced with Laura Mercier Cosmetics for over four years. I love doing special occasion, wedding, and portrait airbrush makeup! Please visit my “Portfolio” tab to see examples of my work. I am a lover of all things beauty, and love helping my clients look and feel their most beautiful. You are beautiful, pass it on!